During one of the world's most influential technology events—the Consumer Electronics Show (CES)—CES Asia Night was successfully held on January 8, 2026, in Las Vegas.

This event was co-organized by the US-China Business Alliance (NOACC) together with ArionSS, iMpact Media, and Zipto, bringing together high-level representatives from technology, investment, industry, and public sectors. It became one of the most highly anticipated Asian-themed networking events during CES.

High-profile guests and industrial resources gathered.

The event attracted broad participation from the global technology and business sectors, with distinguished guests including John Kelley, Vice President of the Consumer Technology Association (CTA) and Director of the CES show; Terry Branstad, former U.S. Ambassador to China; and Tom Burns, Executive Director of the Nevada Governor's Office of Economic Development.

Senior executives from globally renowned companies such as Alibaba, Google, Amazon, QVC, TikTok, JPMorgan Chase, and Ant Group, along with representatives from investment institutions and industry experts, gathered together. Over 468 guests participated in the exchanges, jointly exploring new opportunities in global technology and industrial development.

A systematic discussion from "market entry" to "long-term development."

CES Asia Night was not only a high-level networking platform but also focused on key issues for enterprise development in the U.S. and global markets.

The event featured in-depth discussions around the following core topics:

• How Asian brands can enter and win in the U.S. market.


• How global supply chains can support long-term corporate strategies.


• The social value of artificial intelligence beyond commercial value.

Through systematic dialogues and case studies, the event helped enterprises gain a clearer understanding of the rules and ecosystem of the U.S. market, shifting from "short-term entry" to "long-term development," and enhancing their global competitiveness.

A practical platform for driving cross-border cooperation into action.

As a platform connecting industry and resources, CES Asia Night went beyond mere networking and actively facilitated the implementation of tangible cooperation.

During the event, multiple cross-border cooperation projects were officially signed, including: a partnership between NeuroSky and the iEIS educational and medical public welfare platform to establish a brain-computer interface laboratory in the United States, advancing the application of neuroscience technology in the fields of education and healthcare.

• The Panhwar Jet unmanned electric cargo aircraft project reached a cooperation with Chinese manufacturing enterprises to advance the industrialization of green aviation technology.

Widespread media attention, generating international influence.

This CES Asia Night received extensive attention and coverage from multiple mainstream media outlets in both China and the United States, including:

• Xinhua Net.


• CGTN (China Global Television Network).


• China Daily


• CBS News


• U.S. City News Network

Multi-platform, multi-lingual media coverage gave the event sustained global attention, further expanding NOACC's influence in the field of cross-border industry exchange.

Building a long-term cross-border cooperation platform.

NOACC is consistently committed to building a long-term cooperation platform connecting Asian and U.S. markets.

By integrating policy communication, channel resources, media outreach, and a nationwide supply chain network across the United States, NOACC not only facilitates enterprises' entry into the U.S. market but also helps them achieve long-term, sustainable development.

Looking ahead, NOACC will continue to leverage international platforms such as CES to drive the implementation of more cross-border collaborations that deliver both commercial and social value.